All our prints are printed on Fine art media - Hahnemühle and produced using the Giclée printing process. This process uses industry leading inkjet printers with high precision nozzles and archival ink to produce gallery-quality prints. Unlike normal commercial digital printing, which produces prints that are not archival and are susceptible to damage from the sun and humidity, the Giclée printing method produces prints that are designed to last over 100 years. Once you've seen the quality of a Giclée prints, you'll never want another digitally printed paper poster anymore!